Social Media Collective PHL (SMC) connects digital marketing pros with people, ideas, and opportunities that move the industry forward. We don’t just react to what’s next, we help shape it! Our community brings together marketers from every corner of the industry — from seasoned leaders to rising talent — to share knowledge, open doors, and raise the bar for what social media marketing can be.
As a 501(c)(3) nonprofit, we exist to provide professional development and networking experiences to members of the community. While social media is in the name, it is also inclusive of digital marketing, public relations, email marketing, and other communications practices.
Our annual Social Media Day PHL conference has been the most prominent gathering of communications professionals in the Philadelphia area since 2014!
History of Social Media Day PHL
2009
'Social Media Day' was originally created by Mashable in 2009 who declared June 30th the annual date.
2014
Slice Communications launched their own iteration of Mashable's annual Social Media Day event in 2014.
2014-2020
After several conferences, it grew beyond an annual event to become the ultimate social media conference in the Greater Philadelphia region.
2020
Became a 501(c)(3) nonprofit organization, Social Media Day Inc., in 2020.
2025
Rebranded as Social Media Collective PHL to better reflect the variety of programs and resources we offer our members all year long.
Our annual conference hosted every year brings together thought leaders and influencers for one of the world's premier conferences for social media, communications, and digital marketing professionals.
"I just want to thank the team that takes the time to pull this all together - the speakers are always from amazing brands and I do learn something new each year. It's great that we have such a wonderful event hosted here in our city."
Attendee Past #SMDayPHL
"Being a part of Social Media Day Philadelphia will not only be a worthwhile learning and networking experience, but it will also help you build brand awareness and extend your marketing reach. The team at Slice Communications also makes it fun and easy to get involved."
Melissa G. Past Sponsor
"This has been a FANTASTIC day. The diversity of speakers, topics and formats is great! I don't work directly for my organization's communications department, but I've left with so many ideas of how to better serve our members and partners."
Attendee Past #SMDayPHL
Get Started
Enrich Your Professional Life
From social media gurus to entry level email marketers (and everything in-between), Social Media Collective PHL helps you meet other communications and marketing professionals in a supportive environment where you can compare challenges, view the industry from different perspectives, exchange ideas, and foster a community of active members.
