Celebrating our 12-year anniversary, the 2026 Social Media Day PHL Conference will be a can’t miss event filled with our most innovative and engaging program to date!
This event will be exclusively for members held on May 20, 2026 at the incredible Ralph J. Roberts Forum in the Comcast Technology Center in Philadelphia, PA.
Keynote Speakers Justin Guarini 7x Broadway Star & TV Icon (American Idol) Motivational Speaker Inspiring Coach & Mentor
Kim Walsh Phillips CEO, Powerful Professionals Bestselling Author Podcast Host
Defunded, Not Defeated: Reinventing a Legacy Voice on Social Media Marissa Pina, Senior Manager of Social Engagement, Public Broadcasting Service (PBS)
Social Media Masters Awards Panel Jenna Scull, Senior Marketing & Communications Manager, Visit Bucks County
Claudia Murtha, Social & Content Manager, Visit Bucks County
Remi Leibovic Founder, Content Creator & Marketing Specialist, RCL Media
Erin Reynolds Social Media Manager, The Philadelphia Inquirer
Moderator: Melissa Lynham, Social Media & Influencer Manager, Oceans Casino
Relationship Between Influencers and Social Strategy Becky Lane, Social Media Lead, Influencer & Brand Partnerships, Wawa
Michele, Hoban, Social Media Lead, Brand Marketing, Wawa
What’s the same from years past?
Only Social Media Collective PHL Members can attend the conference. Your membership is your "conference fee," but also your ticket to a full year of networking, learning resources, celebrations, and professional development opportunities. Membership is $365, just a dollar a day!
As a nonprofit, we put every one of those dollars into creating fun and impactful experiences for marketing professionals in the Philadelphia area.
What’s different?
A month ago, we introduced a new membership platform for our community as part of our website relaunch. Everyone needs to create or renew their membership at socialmediacollectivephl.org!
Once you have a membership, you can register for Social Media Day on May 20 for free! You must register for the conference in order to be on the list at Comcast on May 20. Event registration is not automatic!
This year, you’re invited to join us at 8AM for coffee and informal conversation with speakers and sponsors. This is your chance to connect with our brilliant speakers before they take the stage! The official programming begins at 9AM.
If your organization is interested in a corporate partnership or multiple memberships, they can reach out to discuss details.
Thank you to our previous speakers from #SMDAYPHL 2025
10:10 AM – 10:25 AM: Opening Remarks Tiffany Wilson, Comcast Maggy Wilkinson, Athena Global Advisors
10:30 AM – 11 AM: Speaker Discussion Posting Through the Noise: Strategically Showing Up With Intention Lauren Freund, Canva
11:10 AM – 11:40 AM: Speaker Discussion The Comment Section: Your Insights Goldmine Paige Walker, The Hershey Company
11:50 AM – 12:20 PM: Sports Panel Beyond the Game: The Evolving Landscape of Sports Social Media Julie Vilanova, Philadelphia 76ers Missy Perez, Philadelphia Phillies Kimberly Ahrens, Philadelphia Union Jessica Repici (moderator), Athena Global Advisors
12:20 PM – 1:20 PM: Lunch
1:30 PM – 2:00 PM: 2026 Panel Leo Manning, Center City District Jarreau Freeman, Delaware River Waterfront Corporation Matthew Ray, Chatterblast Eric Cortes, Visit Philadelphia
2:10 PM – 2:40 PM: AI Panel How Marketing + Communications Professionals Are Making AI Work (Without Losing the Plot) Dana Schmidt, Slice Communications James Gregson Beth Brodovsky, Iris Creative
2:50 PM – 3:20 PM: Speaker Discussion Reclaiming Wellbeing in the Digital Hustle Anna Greenwald – On the Goga
3:30 PM – 4:00 PM: Keynote Speaker Building a Bold Brand in the Digital Age Cheldin Barlatt Rumer – THIS IS IT NETWORK
10:30 AM – 11:00 AM: Speaker Discussion The Anti-Boring B2B Social Playbook: A Live Workshop Andrew Athias, Saint Rocco’s Treats
11:10 AM – 11:40 AM: Lightning Round 300x the Results, Same Budget: Your Paid Social Wake-Up Call Kristine Castoria, Amtrak Erin Lavella, 160over90
11:50 AM – 12:20 PM: Speaker Discussion Accessibility & Social Media Hilary Kissinger, WHYY
12:20 PM – 1:20 PM: Lunch
1:30 PM – 2:00 PM: Speaker Discussion The Marketing Funnel is Dead – What Now? Carmen Collins, Generac
2:10 PM – 2:40 PM: Fireside Chat DMs to Data: How Smart Social Managers Handle It All Mike Allton, Agorapulse Brooke Sellas, B Squared Media
2:50 PM – 3:20 PM: Philly Chat Bird Calls & Bold Moves: Turning City Pride Into Social Buzz Eric Cortes and Kyle Stein, Visit Philadelphia
Frequently Asked Questions
In 2020, Social Media Day PHL became an independent 501(c)3 nonprofit organization supported by members. It is vital to the Board of Directors that the organization is really focused on our social media, digital marketing, and communications community year-round, not just for the one-day conference.
By making the conference for members only, we hope to facilitate true community building and engagement year. In addition, the conference price includes a membership as an added benefit. We hope this makes it easy for you to join us at this year’s conference while also benefiting the community for the rest of the year.
The conference will take place on Thursday, July 10th at the Ralph J. Roberts Forum in the Comcast Technology Center in Philadelphia, PA. Thanks to our presenting sponsor, Comcast, we will be able to provide a live stream of the conference main stage for all our members who cannot make it in person.
Members get several benefits throughout the year:
Participation in the Co-Mentoring Connect
Ability to nominate yourself or others for the Social Media Day PHL Awards
Discounts and access to free events throughout the year
Reciprocal discounts to events hosted by partnering organizations
Check out this sample email you can send to your boss!
Dear [Boss],
I’d like your approval to become a member of Social Media Day PHL and attend the annual conference on July 10th, 2025 at the Ralph J. Roberts Forum in the Comcast Technology Center in Philadelphia.
The conference is the most prominent gathering of communications professionals in the Philadelphia area, and this year’s event is members-only.
I sincerely appreciate opportunities to grow as a professional in our company, and I’m very excited about this conference because:
There will be an impressive line-up of social media, marketing, and communications leaders who will discuss insights, opportunities, and strategies that will positively impact our team.
Hands-on workshops will give me an opportunity to learn new tools and techniques and improve my skills right away,
Social media platforms and best practices are constantly changing. I feel it’s important to stay on top of what’s new, what’s possible, and what’s next.
By becoming a member of Social Media Day PHL, not only will I be able to attend the conference, but I’ll also get access to exclusive programs, workshops, and a community of social media, communications, and digital marketing professionals at every level. I’d be happy to share relevant information with other team members and departments from the conference and the other programs offered throughout the year.
I’d kindly appreciate your consideration. I couldn’t be more excited to attend the conference and join this community of professionals. I’m certain that it’s a good investment in training for me and our entire team.
Thank you for your time.
Yours truly [Employee’s Name]
Memberships will last from annual conference to annual conference. When you sign up, your membership is effective starting on July 10th (or thereabouts) and ends the day before the following year’s annual conference. You can renew your membership any time for the upcoming year, beginning the same day as the annual conference.
In order to attend this event and enter the Ralph J. Roberts Forum in the Comcast Technology Center, you must be a member of the Social Media Day PHL community. The general public will not be able to participate.
There are Social Media Day PHL Conference Membership discounts available to members of our partner organizations. If you are a member of any of these organizations, please contact them to get your discount code.
Membership is not transferable but we do offer a live stream you will be able to access. You will also retain all the other member benefits throughout the year.
Unfortunately, no. Your membership belongs to you and you alone.
Comcast will also be recording the main stage sessions and all members will have access to the library of video content after the event.
Since attendance is based on membership, there will be no refunds.
Yes! Comcast will provide free WiFi for all attendees.
The conference attire is business casual. The average temperature in Philadelphia in July ranges between the low 70’s to the high 80’s. For indoors, a light jacket is recommended. Click here for the current weather
If your company is interested in sponsoring #SMDayPHL or one of our other programs fill out this interest form
We will have tea, coffee, and other drinks available all day.*
Lunch will be provided in the middle of the day.
There will also be snacks and refreshments during happy hour, immediately following the keynote.
*If you need a bite before the conference starts, stop by Vernick Coffee just outside the turnstiles in the lobby of the Comcast Technology Center.
If you enjoy everything that #SMDAYPHL offers, then experience those benefits year round with a Social Media Collective PHL membership! Participate in exclusive industry workshops and programs with colleagues of all skill levels in a community that nourishes professional growth, development and partnerships.