Lesley Westerfer

Manager of Social Content Strategy & Brand Reputation

BAYADA Home Health Care

Lesley Westerfer is a digital marketing leader and strategic storyteller with more than twelve years of experience helping organizations elevate their brand, grow engagement, and drive measurable results.

She currently serves as Manager of Social Content Strategy and Brand Reputation at BAYADA Home Health Care, where she leads enterprise-wide social media and digital reputation initiatives across 500+ accounts, guiding executive thought leadership and storytelling that advance the organization’s mission. She also manages BAYADA’s employee advocacy program, amplifying authentic voices and strengthening the brand’s culture and visibility.

In addition to her corporate leadership role, Lesley is the Founder and Principal Consultant of Lesley Elizabeth Digital Marketing, where she provides fractional marketing, branding, and analytics support to small businesses and nonprofits.

She holds a Master of Science in Digital Innovation in Marketing from Temple University and a Bachelor of Arts in Journalism and Public Relations from Indiana University of Pennsylvania. GO BIRDS!