Joslin Serrano

Senior Marketing & Vendor Management Analyst

Parkway Corporation

Joslin Serrano is a Senior Marketing & Vendor Management Analyst with over four years at Parkway Corporation, where Joslin has built strong vendor partnerships and supported marketing strategies that deliver measurable results. With a passion for combining data-driven insights and creative thinking, Joslin helps organizations optimize vendor performance while driving impactful campaigns, oversees creative and branding projects, and supports strategic efforts in social media, website, and additional marketing needs.

A proud graduate of Millersville University, Joslin earned a Bachelor of Business Administration in Marketing, laying the foundation for a career focused on collaboration, efficiency, and innovation. Joslin is also a co-founder of the Parketing Collective Organization, the first professional association dedicated to Parking Marketing professionals, and joined the Social Media Collective PHL Board of Directors in May 2025, further demonstrating a commitment to advancing marketing communities and thought leadership.

Known for a hands-on approach, Joslin enjoys working across teams to streamline processes and uncover opportunities for growth. Beyond the numbers and negotiations, Joslin values relationships, and believing that trust and transparency are the keys to successful partnerships. Always curious about emerging marketing trends and technology, Joslin brings energy and enthusiasm to every project.